Civis Analytics needed a quick turnaround Lead Gen campaign for their new Media Optimizer tool targeted at people in the TV Ad buying world. This campaign involved a 17 page ebook, multiple emails, social media, retargeting ads, a massive sales deck, a data sheet, and a case study.
Microsoft Dynamics 365
Dynamics 365 enlisted our help in marketing their product to discrete and process manufacturers and advertising a booth at this year's IoT World Event. It was great to be able to use the relatively distinct Dynamics 365 branding, especially since it was so new and different from the rest of the brand. The campaign included two long interactive infographics, emails and landing pages, a half page and full page print ad, and social posts.
At Kitterman, ebooks were our bread and butter and I’d say we got pretty good at churning them out by the end. Pitchbook needed a buyer’s guide and quick, but they were going through a look refresh and expected us to keep in step with them as they redesigned their website and business collateral. Working with my art director, we gave them three distinct looks to choose from; one that was more in line with their current style, one that was more luxe and businesslike, and one with touches of hand drawn elements for quirk. They chose the luxe design and after many rounds of edits, were given final files that I hope they found useful.
Amazon Banner Ads
But does she make ads? Yes, she makes ads and quickly.
Microsoft & Hortonworks
Microsoft and Hortwonworks worked together to create a robust campaign to sell Azure HDinsight with Hadoop in the Cloud (you can imagine the long headlines I was dealing with). Each of the four verticals (Retail, Finance, Manufacturing, and Big Data) had a case study, an 8-12 page ebook, three emails/landing pages, an infographic, two 9-15 page white papers, Powerpoint decks, banner ads, and videos. It brought the total deliverable count to 62 pieces, 58 of them completed by me, with supervision from my Creative Director.